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Email Marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.


Benefits of email marketing include :

Maximizing Your Marketing ROI

  • Email marketing is 20 times more cost-effective than traditional media
  • For only a few pennies, email can drive traffic to your storefront or Website
  • It's six to 12 times less expensive to sell to an existing customer than to a new one


Increasing Customer Loyalty And Profitability

  • Deeper relationships drive profitability
  • Email is an easy and inexpensive way of establishing early and long-lasting relationships
  • Send newsletters, promotions, new service announcements or event invitations


Driving More Sales Conversions

  • Gently lead a prospect through the sales process, provide important data and drive the prospect to your Website
  • Email marketing allows you to communicate at Internet speed
  • Campaign response generally occurs within 48 hours


Improving Tracking And Feedback

  • Most types of marketing and advertising are difficult to measure
  • With email, everything can be tracked
  • See who clicked on certain links and much more
  • Get valuable feedback as you strive to grow your business


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